Domain names have came down in price from $30 2 years ago to now only $10. Almost everyone can afford to own a domain. Most online activists I know own more than 5 domains. I, too, own more than 5 domains but very few of them are good ones. Since everybody can get domain names these days, it is very difficult to see a top quality one still available for grab.

If you plan to open up a few niche stores, you must find some decent domain names that are specific to your niche so you can get some hits from search engines. Let me give you an example. Couple weeks ago I got an Asus Eee PC as a gift. I was actually very interested at buying one for a long time. I knew it is a very hot item but still not a lot of people got their hands it. I used WebCEO to do some research on it and found that the term “buy asus eee” has lots of searches a day but not a lot of competitions. I then went over Godaddy.com to find a domain that at least contain “buy asus eee” in it. I typed in buyasuseee.com and amazingly it was still available. I bought it instantly. I uploaded Build a Niche Store (aka BANS) on it and left it empty for a few days as I was extremely busy. After those few days, I checked the stats for the empty BANS site and saw Google already visited and brought in 6 hits with the term “buy asus eee”. This is the power of a good domain and basic research.

You can find good domains too. But it requires some forward looking and some researching. Try to see what will be the next hot thing and look for available domains related to it. Another approach is to find a very specific domain. Let me show you how I find a good domain using this approach. I am a long time Nikon camera user and I am only interested in Nikon cameras and lenses. I go to Terapeak (an eBay research tool) and search the term “nikon”. It has many listings but the sell-through rate is only at around 35%. I look at its related keywords and found that the term “nikkor” has a better rate at around 56%. Nikkor is Nikon’s lens division. It is quite specific because most likely only Nikon or camera enthusiasts will know about it. Now that I have this idea in mind, I go Godaddy.com and see if there’s any good domain left for a Nikkor Lens niche site. I type in “nikkorlens.com” and it is already taken. I type in “nikkorlenses.com” and it is still available! Let’s try another one for a potential niche store. I search “buynikkor.com” and it is available too! This is just one of the ways to find a specific domain and you may find other ways more effective.

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