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You need to know what the 2% Rule is! Getting around the limiting effects of this rule is “easy” money in Internet Marketing (IM) and that’s a good thing.

Let me explain.

I originally set out to do affiliate sales by sending people to an offer (A sales page of someone else’s that I was a commissioned salesperson (affiliate) for.

Great plan - very simple since you don’t have to have a website, and you don’t have to deal with customers or email or much of anything, actually, except work to send customers there (You have to do that anyway) and collect your commissions.

But, you only have one shot! One chance at selling this person (note “person”) the product you sent him there to buy. One chance.

THE GURUS say that there is a 2% rule! (must be true) It’s a 2% closing ratio. A 2% conversion rate. This means..well..skip down.

This rule means that you have to send 100 people to the offer to get 2 sales. The GURUS get all into how much you can spend on advertising to get those 2 customers.

But, I asked, what about those 98 others who just went away? Who were they? Will they come back?

The answer is… yes, it was 98 of them. No, we don’t know who they are. Nope, they probably won’t come back…because they forget.

Now…here’s the solution to getting way more money per 100 than a mere 2% would provide!

1. Make your own website! It’s actually easy. One reason is so your website (webpage, landing page) won’t look like every body else’s. There are many good reasons. Your websites can be more effective.

2. Put a “>name collector (Opt in Box - Very simple) on the site and build a list. The names will come from a portion of the 98% you would have lost for sure without the opt-in box.

Now you are building a list…and not just any list…YOUR LIST of folks who came to your offer (because they were interested) and didn’t but and left the page. It’s fun when you get an email telling you someone just signed up to your list! Fun!

This list is your IM Goldmine. You can set it up so they get an automatic (you only have to write it once) email thanking them for their interest and inviting them back.

Just that move alone can easily double your original 2% to 4% and that alone would make this all worth it. (Effectively double your income)

But that’s not all! You are building that list! Your list of targeted buyers! You can set it up so that your list gets an automatic email once a week, saying hello and suggesting they come back to your site or offering them something else. (Say…a special offer!)

That’s it. Not only will you have expanded your marketing skills in a really important area but you will be able to do so much more this way.

So get it done!

Learn to build a website! (I swear it gets easy and even a little fun!)

Get an opt-in box and autoresponder working for you!

It will cost under $60 for everything!

1. Website Building Software

2. Email Autoresponder.

3. Domain Name.

Hosting for your website!

And that is everything you need to market! Sales! Now, you are equipped.

I would say that it’s at this point that you can really start moving ahead fast as an Internet Marketer. Be one!

Respectfully,

Riley West - An Oregon pioneer making his way in the trade.

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